The reason why so many mission statements seem vague and irrelevant and fail to inspire, is not because they are too lofty or too abstract. It is because executives tasked with translating the mission lack the commitment and imagination to make the thousands of simple connections between mission and execution that are necessary for credibility and success.

Living the mission must be your top priority 

‘Business Secrets of the Trappist Monks’ (by August Turak) is a book about a small group of elderly monks who work only four hours a day in silence are such spectacularly successful entrepreneurs and businessmen.

It draws on the seminal work of Joseph Campbell and the Hero’s Journey arguing for an ancient yet emergent leadership model based on service and selflessness. Peak performance results from a passionate commitment to a mission worth serving.

Service and selflessness are at the heart of the 1,500-year-old monastic tradition’s remarkable business success. It’s an ancient, though immensely relevant, economic model that preserves what is positive and productive about capitalism while transcending its ethical limitations and internal contradictions.

i.e. being real.

Combining vivid case studies from his thirty-year business career with intimate portraits of the monks at work, Turak shows how Trappist principles can be successfully applied to a variety of business settings and to our personal lives. “Transformational organisations” share the crucial monastic business strategies so critical for success.

Monks and people like Warren Buffett are wildly successful not despite their high principles but because of them.